Detournement

Detournments is a technique that is easily recognized in propaganda and advertisements. It is the use or present or past artistic productions to create a new personal social environment. I think that this is a type of appropriation, and a phrase to combat the frustration in forming new ways of expression with the use of existing ideas or forms.  There are two main types of Detournments. Minor Detournments, which has little importance and derives all meaning from the new context in which it is being placed. Deceptive detournments come from a significant element, but recieves a nw scope from the new context. Then the text goes in to address the different rules that can be used to recognize and use detournments. Detournements were a tricky thing to understand from this reading, but looking at examples I found that the idea was easier to understand and I began to recognize it all around me. Like here in this coffee shop that I am currently typing this at. lol

also, this: