It's interesting to think that there is no completely "original" idea anymore. One idea that we may have in creating either a film or another style of art most likely has a basic idea that's been probably used in thousands of different ways. In a easier way of making sense of this idea, it's like being in a library, looking for something interesting to read. There are many different books, but they are all catagorized in genres, as in mystery, horror, comedy, romance, etc. Even though there are many different stories to tell, they have a basic structure that they all follow in order to be catagorized within a certain genre.
From what I'm getting from the article, I believe that this is similar to the way we should think about creating our own works of art. Never will there ever be a true-blue, never-before-seen, original idea. Though, it is up to us to change it with our ideas and creativity to make that same, basic thought turn into something that seems new and eye catching.
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